Mmk227

MMK2 7 MM 277 U it Out ne Uni O tlin rimes ster 1, 201 1 13 Tr Un Code nit e Un Nam nit me ourse Co MMK277 trade Manag g gement of merce sheepskin o Comm of a ommunic cation sheepskin o Media and Co of gement Diploma o Manag For more infor rmation con ntact MIBT T + 61 3 9 9244 5197 F + 61 3 9 9244 5198 E emailprotected eakin. edu. au u W mibt. vic c. edu. au Melb bourne Institut of Business and Technolo te s ogy Pty Ltd (M MIBT) CRIC cosine Provider c codes MIBT 01590J, Deak in 00113B 0 CONTENTSA whole step from your building block of measurement Co-ordinator .. 3 Contact details 3 whole overview .. 3 acqui puzzleion Objectives 3 kernel and startlets cover Learning Approach and Activities 5 MIBT tran bewilderional Attributes 5 positive(p) school texts . 5 Recomm force proscribeded schooling .. 5 Deakin University Library . 6 Assessment .. 6 deep in thought(p) figurees 6 Assessment reviews / arouses .. 7 schoolman botch Assignment long-suffering .. 8 posthumous submission of appointments .. 8 Learning prevail .. 8 scaling system . 9 Changes to muniment.. Class copying.. 9 Student evaluation of this building block 10 Trimester cartridge clipt suitable 11 APPENDIX A scrutiny Requirements and news of instructions . 13 This document is present-day(prenominal) at 21/02/2013. erst printed this document is no long- get windd a controlled document.LAcademic whole Outlines2013-01 Diploma of c any in entirely tolding MMK277 V27 02/13 Page 2 A Note from your building block Co-ordinator Welcome to MMK277 selling Management. This building block synopsis explains the aims of the building block and describes the judicial decision requirements. This Unit Guide is an all-important(a) timbre of this course and de parting be referred to finishedout the trimester in lectures and tutorials. You should al personal manners pack this unit guide primary and check it frequently when preparing to engage, or embarking o n appointment playact up. Contact detailsUnit Co-ordinator Room Telephone Email subscriber Room Telephone Email John Boyd Gerny la4. 111, aim 4 advanceing la 0419 369 114 emailprotected edu. au Craig Allen la4. 111, aim 4 build la 0412 735 443 emailprotected edu. au Unit overview Unit Unit title of respect Prerequisites T each(prenominal)ing method Nature of the Unit This unit trial runines the nature of merchandising management from a selling planning perspective. The focussing of discussion is the coordinated activities of the network of workrs of goods, services and experiences which judge to satisfy their clients.Emphasis is placed on marketing system createulation and the use of strategic marketing blend in portions in develop and maintaining a market penchant and assessing organisational per ricochetance. Aspects of marketing such as marketing explore, customer behaviour, product innovation and marketing conversation atomic number 18 as well as interr ogatoryined. MMK277 Marketing Management Nil quartet hours of tier contact per week be allocated to this unit. Learning Objectives On shutdown of this unit students should be able to 1. 2. 3. 4.Identify and explain theoretical beliefs and the marketing mix elements employ in marketing strategy development apologise the use of market in actation in developing segmentation and positioning strategies Apply the marketing concept and marketing strategy in various contexts including good and non-for-profit organisations, including government Demonstrate effective group-based oral and compose communication skills when presenting marketing plans for selected organisations. This document is stream at 21/02/2013. erstwhile printed this document is no chronic a controlled document.LAcademic Unit Outlines2013-01 Diploma of doctor MMK277 V27 02/13 Page 3 Content and Topics Covered mental faculty 1 faculty 2 Module 3 Module 4 Module 5 Module 6 Module 7 Module 8 Module 9 Module 10 Module 11 Marketing Creating and Capturing customer Value. positive(p) text Chapter 1. Company and Marketing Strategy Partnering to Build Customer Relationships and Analysing the Marketing Environment. positivist Text Chapters 2 and 3. Managing Marketing In miscellanyation to Gain Customer Insights. positive(p) Text Chapter 4. at a lower placestanding Consumer and Business buyer Behaviour. Prescribed Text Chapters 5.Customer-Driven Marketing Strategy Creating Value for buttocks Customers. Prescribed Text Chapter 6. Products, Services and Brands Building Customer Value Prescribed Text Chapters 7 and 8. get hold to Capture Customer Value. Prescribed Text Chapter 9. musical ar reachingment Customer Value Fulfilment. Prescribed Text Chapter 10. communicating Customer Value publicise and Public Relations. Prescribed Text Chapter 11. communication Customer Value private Selling and Sales advance Prescribed Text Chapter 12. grade and Digital Marketing Building ma tched Customer Relationships. Prescribed Text Chapter 13.Graduate association and lowstanding, skills and attributes This induction aims to ensure that its higher education awards append educational experiences designed to develop attributes (including skills, intimacy and attitudes) sequester to the checker atomic number 18a and level of the award, which provide support calibrates in their future personal and professional life and rack upice to society. This unit contributes to the following attributes Linked Learning Objective(s) 1, 2, 3 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A 4 N/A N/A Knowledge and understanding, Skill or Attribute chthonianstanding of, and the bility to work with, a regular body of knowledge, appropriate to the focus and level of the efficacy based on the highest standards of scholarship and look for Where research is undertaken ability to initiate and formulate viable and pertinent research misgivings Where research is undertaken contrib ution to impudently knowledge, or an original interpretation and use of existing knowledge Where research is undertaken understanding of the social, economic and ethnic concern and application of their research, and its academic relevance and value Understanding of the professional, social, economic and cultural contexts of the discipline and related palm Aw atomic number 18ness of ethical issues, social responsibility and cultural diversity Aw arness of environmental sustainability issues and the contribution of the celestial orbit of study to address such issues Understanding and discretion of international perspectives in a global environment Critical analysis, problem solving, and creative thinking Identifying, gathering, evaluating and apply information Communicating effectively and appropriately in a range of contexts Developing, planning and managing independent work Working effectively as part of a team Effectively using information and communication technologies A pplying knowledge learned in the plan to new situations This document is current at 21/02/2013. formerly printed this document is no durable a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 4 Learning Approach and Activities The unit involves quartet hours contact per week. It is the aspirationion to build knowledge on the marketing planning process and how this is successfully implemented in market- and competitororiented organisations that include profit-oriented companies, government and the non-for-profit sector. net plan of attack is mandatory for this unit with all students as all lectures and learning material is provided on it and all students are expected to frequently check with the MIBT portal for on-going course activities. Tutorial exercises ordain be apt(p) to students to complete on a weekly stem during the Trimester. Learning in this unit is emboldened by an enthusiastic and experienced teaching team. They result monitoring device the fall apartroom during week days throughout the trimester in order to engage with students, facilitate discussions of attain concepts, and crystalise any unit content and to own announcements. Class room discussions and experiences are a unique aid in understanding marketing concepts. The input of students leave behind signifi offertly divine service the understanding of critical marketing concepts by sharing their experiences and opinions.Furthermore, it will aid the students by offering trialples of actually marketing experiences and make the gradees more enjoyable. auditions are held during the semester with details on hand(predicate) on the MIBT portal. The slip study presentation moldinessiness(prenominal) be finished in groups. Forming a group to work with, to produce an oral presentation and written assigning is a fundamental part of completing this part of sound judgement. It is essential you become proactive in communicating wit h your buster group members, and with approaching potential group members you regard to work with. This mind can not be completed single(a)ly. You must be part of a group in order to complete this valet of assessment.It is known that group work enhances your teamwork skills, reduces work thin out and provides the luck for you to test your knowledge with fellow students modify you to learn valuable life long skills. precise details and instructions related to all assessment in this unit are provided on the MIBT portal. MIBT transitional Attributes All ? ? ? ? ? ? ? ? MIBT Diploma units contribute to the following graduate attributes independent learner knowledge base research skills clipping management skills report writing skills sentience of ethics of tertiary education use of appropriate technologies ability to work alone and as part of a team Prescribed texts The content of the text book and the lectures are testinginable in this subject. The lecture program will prov ide you with key points on the range of topics to be covered in the course.Lecture material will predominantly come from the prescribed text, as salubrious as early(a) sources. Armstrong G, Adam S, Denize S, and Kotler P 2012, Principles of Marketing, 5e (5th edition), Pearson Australia, Frenchs Forest, new-fangled South Wales It is potently recommended that you purchase or at least mother entrance fee to this book Recommended Reading from each one week introduces new chapters that must be point in the prescribed textbook. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 5 Deakin University Library Searching the meshwork is a key way of finding information especially for superior general and any(prenominal)day topics.The Library website is a key way to find academic journals, books, e-books, subject databases and websites that contain quality i nformation for your study of this unit, and as research for assignments. some(prenominal) of these resources are online so that you can access them on campus, at home or at work any day, any time. The Librarys help services, in person or via email, phone or instant messaging, will assist you to make the virtually of library services and save research time. journals ? Journal of Marketing ? Journal of Consumer Research ? Journal of Marketing Research ? Journal of the Academy of Marketing light ? European Journal of Marketing ? Journal of sell ? Journal of Service Research ?Journal of Advertising ? Journal of Marketing Management ? Journal of Consumer psychological science ? And many, many more Newspapers and Magazines Newspapers and weekly magazines will provide a valuable insight into current issues and developments in marketing. Many also provide articles on the Internet on topical issues. The Age (http//www. theage. com. au) The Australian (http//www. theaustralian.. com. au Australian Financial freshen up (http//www. afr. com. au) Business Review calendar weekly (http//www. brw. com. au) Ausstats database (http//www. abs. gov. au) Assessment The assessment for this subject is a combination of tests, case studies and a final trial runination.Weight payable date Brief description The case study has two parts, an oral presentation and written report. Each fraction is outlay 15% of the total label for this subject. Trimester tests. Details un enlargeed on MIBT penetration The exam is a two-hour, closed-book. The examination covers the finished trimesters work. It is the students responsibility to determine the date, time and location for the examination. Linked learning objective(s) oddball chew over 30% During Trimester During Trimester End of Semester trialination head 1, 2, 3, 4 Tests 30% 1, 2, 3 Examination 40% 1, 2, 3 Notes Full details regarding all assessment tasks will be provided on the MIBT portal. You must read and understand these details.The information provided here in this outline and the table above entirely provide a summary. Missed Classes Please stigmatize it is the responsibility of students to sit for a test on the scheduled date. blow to sit a test must be supported by a medical security and shown to the lecturer WITHIN 48 HOURS OF THE SCHEDULED seek DATE. THE MARKS FOR THE interrogation WILL BE ALLOCATED TO THE final exam EXAMINATION. IF YOU ARE GOING TO MISS A TEST PLEASE CONTACT THE RECEPTIONIST AT MIBT AND LEAVE A MESSAGE. COPIES OF THE MEDICAL CERTIFICATE moldiness ALSO BE GIVEN TO YOUR LECTURER OR BY roughly OTHER ARRANGEMENT. This document is current at 21/02/2013. Once printed this document is no longer a controlled document.LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 6 If a student misses a mini test, they cannot sit that test in some another(prenominal) class. Students can only sit tests in the class they are enrolled in. If a student completes the t est in other class, it will not be attach and the student will get a slide fastener for that piece of assessment. on that point will be an opportunity for students to catch up on missed classes. This will be discussed in class. Assessment reviews / appeals Students whitethorn appeal against the mark/grade awarded in any component of their assessment. The appeal must relate to the assessment procedures and not simply dissatisfaction with the final grade tending(p).Appeals will be considered by the unit co-ordinator and a recommendation do to the MIBT Academic Progress Committee. Appeals are made by completing a Review of Assessment diligence procurable from the Student Portal under Students / Forms. The form must be lodged at MIBT Reception by 5. 00 pm on the Friday after the publication of results. particular(prenominal) musing Special Consideration may be provided when a student completes a piece of assessment and the student believes there be in possession of been excep tional and adverse circumstances affecting their performance. (Note Special consideration is not normally intended for assignments and other forms of continuous assessment.Here the betoken for Extension of Assignment Due Date form should be employ and dealted to the lecturer concerned. The form is available from the Student Portal under Students / Forms. ) Applications for Special Consideration will be authentic on medical, compassionate, and/or trauma grounds. Supporting evidence, clearly stating specific reason, must be given with the application. Reasons such as headaches, colds or returning home, will not be accepted as grounds for Special Consideration. Students are undeniable to complete a Special Consideration/Deferred Exam Application available from the Student Portal under Students / Forms and submit to MIBTReception, together with supporting documentation forward the assessment is due, or within 2 on the job(p) days of completing the assessment. Academic misconduct The Academic Integrity and Plagiarism and Collusion Policies are available on the Student Portal under Students / Forms / MIBT Policies and Procedures. Students should make themselves familiar with the content of these policies. Plagiarism and collusion are academic offences. They are forms of cheating and severe penalties are associated with them. If a student is caught plagiarising they may be failed in that piece of assessment. ? Plagiarism occurs when a student passes off as their own another students work, or copies without acknowledgement of its committal to writing, the work of any other person. Collusion occurs when a student obtains the agreement of another person for a fraudulent purpose with the intent of obtaining an advantage in submitting an assignment or other work. ? Submitting your own work when it has been previously submitted for another unit or course. Whenever you refer to another persons research or ideas (whether by directly quoting or by paraphrasing them) you MUST acknowledge the source. Also, retroflexing paragraphs from the Internet and presenting them as your own work is plagiarism. If you download and model paragraphs from the Internet you must identify the source. References / acknowledgement of authorship (including electronic resources).You MUST acknowledge the sources that you fix move on. This is a necessary courtesy to the original authors, and also allows the readers of your work to follow up any points you have raised. If you directly copy another writers phrase, sentence or paragraph, then you should use quotation marks and note the source of the quote. If you use another writers ideas, but not his or her exact words, you should again note the source. at that place are a number of ways by which you can refer to other peoples work. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 7For an sa mple the reference list should include full citations of all sources consulted for the testify and these sources should appear in the body of the essay EG. (Thwaites, 2012 ) wherever a reference to someones work is made, instead of footnotes. This referencing method, like all methods, involves noting the authors name, the title of the article and journal, or book, the year of publication, the journals volume number, the book publishers name and location, and the relevant page numbers. A copy of Guide to Assignment Writing and Referencing is available to every student during Orientation. It is also available on the Deakin University website http//deakin. du. au/currentstudents/assets/resources/study-support/study-skills/assign-ref. pdf Assignment submission Assignments must be submitted by the due date. Students should complete the Assignment Cover rag week (available from the Student Portal under Students / Forms), attach it to their assignment and then submit the completed assign ment as outlined in the assignment details. (Assignments will not be accepted at MIBT Reception). Students must cargo deck a copy of each assignment submitted and must be able to produce the copy in the unlikely event that the original assignment is misplaced. Students must maintain backup copies of all their assignment work.Electronic expiry of data is common, but is NOT a equal excuse for an extension of a submission date. Late submission of assignments Extension of an assignment submission date If there is a compelling reason wherefore you are unable to complete your assignment forward the due date you should complete a collect for Extension of Assignment Due Date form, available from the Student Portal under Students / Forms and submit it to your lecturer. This must be done at least 24 hours onwards the assignment due date. If you submit your assignment without an approved extension, penalties for late submission will apply. The only exception to this is if your work is late for medical reasons and you have a doctors certificate to support your claim.You will not need to seek the earlier praise of your lecturer but you must attach the doctors certificate to your assignment with a note that the work is late for medical reasons. Under these circumstances, the medical certificate must cover the entire period from the time the assignment was due until the time it is submitted. Penalties for late submissions Assignments received late and without prior approval will be penalised. A penalty of 10% of the available marks will be deducted for every day the assignment is late. Assignments received after 7 days without an approved extension, will not be marked. Learning support Students have access to group-oriented and individual learning support at MIBT.During each trimester, students can attend a series of study skills workshops conducted two at MIBT and Deakin University on topics such as time management, avoiding plagiarism, referencing, academic writ ing, critical thinking and exam preparation. The MIBT Study Skills Drop-in Centre provides students with one-to-one consultations with the Academic Skills Advisor. Students can also access the Deakin University Language and Learning Drop-in Centre at Student Life. For flexible learning, all students have access to the Academic Skills Moodle site which contains a number of resources to remediate students study skills and language proficiency. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 8 marking systemAll students enrolled in any unit will be graded according to MIBTs standard place system as follows GRADE HD D CR P N DE EX RI RPL RW UP W WN XN DESCRIPTION High Distinction Distinction reliance Pass Fail Deferred Examination Exemption given Results Not Finalised Recognition of Prior Learning Results Withheld unimproved Pass (Safety Units) secluded without academic penalty Withdrawn Failure Enrolled Assessment Incomplete PERCENTAGE 80 100 70 79 60 69 50 59 0 49 Changes to enrolment ? Enrolment changes can be made through the student portal until 5. 00 pm Friday of the ? A unit can be dropped until the end of the fourth week (without penalty) and fees paid for ? ? ? second week of the trimester. the dropped unit will be credited to the next trimester.After week four if a unit is dropped fees for that unit will be forfeited. Students who drop a unit after Week 4 will have W (Withdrawn) envision as their result in the unit. A unit dropped after Week 8 will be recorded as WN (Withdrawn Fail). A unit cannot be dropped in the final two teaching weeks of a trimester. Class Attendance Attendance is an important element of a students success in their studies and it is strongly recommended that attendance is maintained in all classes. All work covered in class is examinable. Attendance will be recorded in all sessions and stude nts should make themselves aware of the Attendance polity located on the Student Portal under Students / MIBT Policies and Procedures.Where alternative classes exist for a unit, students are permitted to attend a maximum of two alternate classes per unit during the trimester. Students should collect a Lecturer Attendance sportswoman form from answer or from the Student Portal under Students / Forms and submit it to the lecturer of the alternate class to sign and verify the students attendance. The form is retained by the lecturer who submits this with the class list. Further, grants of generate from a class can be given for medical, compassionate or compelling reasons provided that original or certified medical, psychological, police or other certificates are provided. Students are to complete an Explained Absence Form from reception or from the Student Portal under Students / Forms and submit to reception.Compassionate or compelling circumstances are more often than not those beyond the control of the student and have an doctor upon the students course progress or wellbeing. This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 9 Student evaluation of this unit At the end of trimester students will be asked to adjudicate all of the units they have studied during the trimester. Students are strongly encouraged to complete the Student Evaluation form for this unit and give feedback. All ratings and comments are read and given careful consideration following completion of each trimester and inform the changes which may be introduced in subsequent trimesters.This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 10 Trimester timetable Week 1 2 3 Week Commencing Monday 4 blemish 2013 Monday 11 March 2013 Monday 18 March 2013 Topic Marketing Creating and Capturing Customer Value. Analysing the Marketing Environment. Company and Marketing Strategy Partnering to Build Customer Relationships. Managing Marketing instruction to Gain Customer Insights. Textbook Chapters Ch 1 Ch 3 Ch 2 Comments 4 Monday 25 March 2013 thorium 28 March 2013 to Wednesday 3 April 2013 Ch 4 miniskirt Test 1TRIMESTER BREAK EASTER Managing Marketing teaching to Gain Customer Insights. Understanding Consumer and Business Buyer Behaviour. Customer-Driven Marketing Strategy Creating Value for Target Customers. Products, Services, and Brands Building Customer Value. Pricing to Capture Customer Value. Communicating Customer Value Advertising, Public Relations, Sales Promotion and Personal Selling. Placement Customer Value Fulfilment. Direct and Digital marketing Oneto-One Customer Relationships. Revision. Ch 4 Ch 5 Ch 6 mini Test 1 4b 5 6 Thursday 4 April 2013 Monday 8 April 2013 Monday 15 April 2013 7 8 9 Monday 22 April 20 13 Monday 29 April 2013 Monday 6 whitethorn 2013 Ch 7,8 Ch 9 Ch 11,12 Mini Test 2 10 11 12 13Monday 13 May 2013 Monday 20 May 2013 Monday 27 May 2013 Monday 3 June 2013 Friday 7 June 2013 Ch 10 Ch 13 Mini Test 3 EXAMINATION WEEK Trimester 1 Census Date Results released on portal Wednesday 27 March 2013 Tuesday 18 June 2013 This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 11 instruction manual TO CANDIDATES READ BEFORE COMMENCING Note A quiver (X), in a box indicates the instruction applies. A blank box indicates the instruction does not apply. X This exam is a CLOSED BOOK exam. This exam is an OPEN BOOK exam. XYou may use a (non-electronic) LANGUAGE ONLY DICTIONARY. You may use a CALCULATOR. If programmable, the memory must be empty. Mobile phones cannot be used as calculators. SPECIAL INSTRUCTIONS 1. 2. 3. declaration all questions in the exam booklet provided. There are three (3) sections in this exam. All sections must be attempted. component 1 dish up all parts of the one (1) mini case question in fraction 1(26 Marks). Section 2 Answer ten (10) short response questions in Section Two (10 x 3 marks = 30 marks). Section 3 Answer two (2) out of five (5) extended response questions in Section Three (2 x 12 marks = 24 marks). Students must complete ALL parts of each question answered.This exam is out of 80 and is worth 40% of the marks for this subject. Answer all questions in the exam booklet provided. 4. 5. 6. 7. 8. THIS EXAMINATION PAPER MUST NOT BE REMOVED FROM THE EXAMINATION means This document is current at 21/02/2013. Once printed this document is no longer a controlled document. LAcademic Unit Outlines2013-01 Diploma of Commerce MMK277 V27 02/13 Page 12 APPENDIX A Exam Requirements and Instructions SUMMARY OF EXAM REQUIREMENTS FOR STUDENTS 1. 2. 3. 4. 5. You should arrive for your exam at least 15 minutes in the first place it is scheduled to commence. You will not be permitted to sit the exam if you are more than 30 minutes late.You MUST have your MIBT student ID card with you for every exam you sit. You will not be permitted to enter the exam room without it. No electronic equipment whatsoever, with the viable exception of a calculator, may be used in an exam. Personal items (purse, wallet, mobile phone) may be brought into the exam and should be left underneath your desk. Do NOT leave valuables in bags at the end of the exam room. Mobile phones MUST be switched off. both mobile phone which rings during an exam will be confiscated and not returned until the exam papers have been collected and placed into storage Find out before end of the trimester whether your exam is Open accommodate or Closed Book.Find out before the end of the trimester whether or not you can establish a calculator or a printed vocabulary into the exam. The penalties for misbehaving or having wildcat material (c heating) in an exam are severe. Make sure you know before hand what materials you can take into your exams. Any irrelevant written material must be pass in before the exam commences. Students found with unauthorised material in their possession during an exam may have their paper cancelled. Students who are ill during an exam may apply for special consideration using the form found on the student portal. An application for special consideration MUST be attach to by supporting documentation and submitted within 2 working days of the exam. Students who are prevented from