Environmental Knowledge

1. INTRODUCTION * The aim of this composing is to discover the elements that give impact on their operations according to the principal elements of a dynamic barter environment. In this track pre move deuce companies that I crap which is The carcass crap and Harley Davidson. Nature of commerce The bole storage is some peach tree convergence. They go away produce product by use a nature and against animal(prenominal) scrutiny. Besides that, nature of business Harley Davidson is manu factures hulk cruiser and touring motorbikes.The party operates d 1 deuce segments the rides segment and the financial Services segment. In this report, I impart discuss active the important of environment kat once takege which is pellucid and tacit and explain their SWOT synopsis on some(prenominal) companies. SWOT is a planning tool utilize to signalise abilitys, helplessnesses, Opportunities and Threats involved in a business. It is employ as part of Strategic be after P rocess.Reason I choose The frame make and Harley Davidson comp each is because Im substance abuser of this product, so when I do a research about this fellowship, I shadower know more than about the party and about their product. 2. COMPANY BACKGROUND 2. 1 THE personate disclose * The personate taint multinational PLC known as The remains inclosehouse, has 2,400 stores in 61 countries. The guild, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the LOreal corporate free radical.The personate store mission argon, to dedicate our business to the pursuit of social and environmental change, to creatively proportionateness the pecuniary and human needs of our s rewardholders employees, franchisees, clients, suppliers, and sh areholders, to courageously ensure that our business is bionomicly sustainable meeting the needs of the present without compromising the future, to meaningfully contri bute to local, national and world-wide communities in which we trade, by adopting a mandate of conduct, which ensures allocate, h wholenesssty, fairness and respect, to passionately fight back for the safeguard of the environment, human and civil ights, and against animal testing within the cosmetics and toiletries industry and lastly to indefatigably s cell nucleus to narrow the gap in the midst of principle and practice, whilst making fun, passion and care part of our daily lives. Anita Roddick. Human Rights Activist. break-dance of The personate fink, state that the vision is I just want The dead body take a crap to be the best, most breathlessly enkindle company and one that changes the way business is carried out. 2. 2 HARLEY DAVIDSON * Harley-Davidson Inc often abbreviated H-D or Harley, is an Ameri shadower motorcycle manufacturer.Founded in Milwaukee, Wisconsin, during the stolon decade of the 20th century, it was one of two major Ameri rump motorcycle manu facturers to break down the Great Depression. Harley-Davidson excessively survived a point in condemnation of poor step control and arguing from Japanese manufacturers. The company sells heavyweight (over 750 cc) motorcycles knowing for cruising on highschoolways. Harley-Davidson motorcycles (popularly known as Harleys) subscribe to a distinctive design and run by with(predicate) and through note. They are especi every last(predicate)y noted for the impost of heavy customization that gave rise to the chopper appearance of motorcycle.Except for the modern VRSC model family, on-line(prenominal) Harley-Davidson motorcycles suppose the styles of classic Harley designs. Harley-Davidsons attempts to establish itself in the legerity motorcycle grocery leave met with express success and draw largely been fling since the 1978 sale of its Italian Aermacchi subsidiary. Harley-Davidson sustains a faithful brand community which keeps active through clubs, events, and a mus eum. Licensing of the Harley-Davidson brand and logo accounted for $40 million (0. 8%) of the companys net revenue in 2010.Mission statement for Harley Davidson is To fulfill dreams through the hold of motorcycling, by providing to motorcyclists and to the general everyday and expanding railway of motorcycles and branded products and dishs in selected mart segments. For vision is Harley Davidson corporate conscience and it helps us to eliminate short bound opinion, much(prenominal) as cashing in on the intense demand for our motorcycles by tolerant quantity precedence over quality to save a few dollars per unit. It as bullocky encourages every employee in our organization to be acutely aware of his or her pctage in satisfying our stakeholders. . THE IMPORTANT OF environment KNOWLEDGE 3. 1 THE BODY SHOP 3. 2. 1 Explicit companionship academicianian go through or know-what that is described in formal language, print or electronic media, often based on open work processes, use people-to-documents approach * devise Process The oecumenical employees of The dead body sell are creating a global school principal of diaphanous knowledge to include cultural differences. Their repository of global best practices is founded on manduction and documenting knowledge. They approach business issues from an forces of perspectives.No matter where in the world a problem occurs, there is no one right answer but some workable approaches. The Body Shop diorama knowledge objects as templates of core insights that support be utilize in any cultural environment * Learn The Body Shop gives the employees on the job cookery and makes a trial and error. Senior go forth guide the new(prenominal)s employees. From this, The Body Shop leave alone meet goals and objectives notice by organization. * percentage knowledge The Body Shop employees entrust extract knowledge from person, figure, store and use as needed for customers by e-mail, electronic discussions or forums . 2. 2 Tacit knowledge practical, action-oriented knowledge or know-how based on practice, acquired by personal experience, seldom express openly, often resembles intuition. * Evaluation The Body Shop make an evaluation by support overlapping aggroups to share interests and determine. exclusively employees stir a confidential evaluation of everyone with whom they spend a penny worked closely. Compensation is attached to the network of peer relationship and is directly tied to cooperation and sharing of knowledge. Employees are also evaluated on how ell they engulf themselves in various projects, work with assorted groups to meet priorities and meet clients needs. When there are enough close personal team contacts, it is possible to draw a real multi facial expressionted picture of an individuals doing. * Teach Every employee at The Body Shop have their own mentor. teach will guide them how to do work done well. Besides that, this company will ha ve a internships to their employee. * Type of thinking Their employee must have a creative, flexible, unchartered thinking. This because they always make a refreshful product and they need satisfy their customer. . 2 HARLEY DAVIDSON 3. 3. 1 Explicit knowledge academic knowledge or know-what that is described in formal language, print or electronic media, often based on schematic work processes, use people-to-documents approach * luck Knowledge Harley Davidson created elaborate ways to codify, store and reuse explicit knowledge. Its people-to-documents approach extracts breeding from the person who causeed it and makes it independent of its developer. All client sensitive info is withdraw and selected information is reused.Information is transformed into a proven, fortunate solution that green goddess be used in the same or alike(p) industry. * Relationships Harley Davidson use a top-down approach. This makes their employee discover a good relationship amid their top m anagement. 3. 3. 2 Tacit knowledge practical, action-oriented knowledge or know-how based on practice, acquired by personal experience, seldom denotative openly, often resembles intuition * Documentation Harley Davidson used a common documentation regularity to facilitate lateral communication.Technicians write up war stories to teach each other how to diagnose and fix machines. Service reps door over 5,000 tips a month for a 5 percent saving on both parts and labor. Field service reps create and maintain the tacit knowledge base by contributing and alteration all the tips and information and maintaining the system. Each time reps contribute a tip, their name goes on the system. * Technology Harley Davidson shares its explicit knowledge through Internet. This electronic system links to worldwide offices.Harley Davidson network connects more than 85 percent of its professionals through data, voice and video interlinks. Customers problems from anyplace in the worlds are posted on Harley Davidson electronic bulletin board. This request is followed up on with visual and data contacts that right away self-organize around that specific problem. Centrally smooth and carefully indexed subjects, customer references and resource files are accessed directly through Internet or from CD-ROMS distributed to all offices. Sets of possible solutions are created and sent to customers. 4. SWOT ANALYSIS 4. 1 THE BODY SHOP Body Shop International (Body Shop) is a multinational company which is principally producing ecologic skin and hair products. Their products are solely based on inbred ingredients and manufactured according to an ethical code which is opposed to animal testing. The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. LOreal, the dominant company in the beauty industry, acquired Body stool in 2006. Although Body Shop has sustain a subsidiary of LOreal S. A it still acts ac cording to its own policy, values and ethical code.The acquisition has solved Body Shops financial problems and has provided the substance for expansion to a bigger trade share. 4. 1. 1 Strength for The Body Shop are * Brand Loyalty Body Shop is greatly dependent on its brand reputation which is a comminuted factor in sales. Due to its uncommon products, it has come out to be seen as one of the most environmentally affable retailers. * LOreals support By being a subsidiary of LOreal, Body Shop appears to have an addition in sales. Furthermore, LOreals experience in advertisement and merchandise rout out boost boilersuit sales. Niche foodstuffing Body Shop targets a nook market. By stating that it is not testing its products on animals and by appearing to have an ecological profile, it has appealed to customers with ethical issues. Being the only haunt in the shopping reduce that sells ecological products, has given it advantage in the local market. * Charity support Body Shop provides financial aid in charities by giving small amount of gold from particular products they sell. Body Shops support in local charities and non-profit organizations enhances its show in the local society. . 1. 2 Weakness for The Body Shop are * backward service Body Shops location, at bottom a shopping centre where it is always crowded, in combination with the fact that there is inadequate personnel results in slow service for the customers. Customers may be discouraged and might prefer a retail outlet in a central location. * Political Unstable semipolitical factors in the countries that put up the company with ingredients and the company doesnt have the monopoly anymore * Consumer The freeing of trust from a part of the consumers 4. 1. Opportunities for The Body Shop are * Product cultivation Body Shop can take advantage of LOreals experience in research methodology and cogency in order to improve and develop their own existing products. LOreals takeo ver can bring financial and expertise or consulting support * The young-begetting(prenominal) grooming products The improver in the employ of male grooming products indicates that there is a demand on this particular inlet market. on that pointfore the supply of a wider jog of products for men can sum up overall sales. 4. 1. 4 Threat for The Body Shop are Brands comparison LOreal can prove to be harmful for Body Shops reputation. The popular lore of Body Shop as ethical can be altered overdue to the fact that LOreal is considered to be unethical. * ambition Body Shop can face contender in any rural if a company that also produces inseparable based products e. g. LUSH, ELIANTO decides to open an outlet inside the shopping centre. * Legal New statute about animal testing can raise the competition in the so far monopolist market and difficulties in distribution because of the new legislation about chemical ingredients. . 2 HARLEY DAVIDSON * The Harley-Davidson Corpor ation has been bossy the motorcycle industry for many decades. Today, it continues to have a buckram movement in the American market. Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor alliance, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company manufactures five families of motorcycles Sportster , Dyna Glide, Softail , Touring and VRSC.Buell Motorcycles Company produces sport motorcycles, including quartette big-twin XB models, and the single-cylinder Buell Blast . Buell also offers a line of motorcycles parts, accessories, apparel and general merchandise. 4. 2. 1 Strength for Harley Davidson are * This year, Harley-Davidson celebrated its 100-year anniversary. Over the departed century, the company has created a strong brand image and a loyal customer base. It maintains a close relationship with its customers through a multifariousness of program, such as Hog Owners Group (H. O. G. , product offerings and events such as Daytona, motor shows, and rallies. In addition, Harley-Davidson has a strong financial position, excellent supply chain management, and a superior product line, which are enabled through creative engineering science technology and design. Due to the decline in the market share to Japanese companies in the seventies, Harley-Davidson phased out its weak models, becoming more selective in targeting a specific customer segment and limiting sales and promotion. This strategy created a niche market for their bikes in which the company enjoys a strong position today. . 2. 2 Weakness for Harley Davidson are * The Harley-Davidson company has several weaknesses. First, the company is in its maturity stage and, unless it manages to protect its position, it will be faced with the decline diaphragm again. Secondly, the companys products are expensive, which limits them to a specific niche in the market and makes it difficult to grow their custom er base. They also have a wait-list for certain products, which can create a substitute effect. Lastly, they are lacking a strong presence in Europe. 4. 2. 3 Opportunities for Harley Davidson are There are various opportunities in the market for Harley-Davidson today, especially with the introduction of the new V-Rod motorcycle. The company has the innovator status advantage in the Performance Cruiser class market segment. They are expanding their partnerships with various European manufacturers, which should increase the presence of Harley-Davidson products in Europe. The corporation is well positioned to attract younger customers, and the company has caboodle of room for growth due to the high demands for its products. 4. . 4 Threat for Harley Davidson are * Harley-Davidson is facing rigorous competition from Japanese manufacturers, specifically Honda and Yamaha. Yamaha targets the low-end market by providing a variety of products at affordable costs. Yamahas core competencies a re small engines, electronic control, and fibreglass reinforced plastic. Yamaha is currently snap on increasing its global competitive position. Honda is one of Harley-Davidsons strongest competitors and is responsible for one-third of all motorcycle sales in the U. S.It has a strong financial base and safe products. It continues to improve the performance of its motorcycles by focusing on fuel efficiency and sink emissions. In addition, Honda is beginning to increase its performance in the market by introducing information technology tools through its dealerships. These tools help increase dealer performance and create a more positive experience for the customer. * Financial position Harley Davidson currently holds a strong position in the market. However, it is in flush competition with Honda and Yamaha. . CONCLUSION * As a conclusion, SWOT analysis provides strategic insight on recommendations and opportunities for The Body Shop and Harley Davidson to role out a strategic p lan. As an actionable management tool, the SWOT helps the both companies in on the right scat of action to leverage the businesss unique characteristics. By turning threats into strengths, and matching strengths with opportunities, they can make the most of their power in the current marketplace and maximize their chances of success.Other than that, both companies and environmental knowledge will benefit from the enormous potential of knowledge management if they engross the suggestions of how to integrate knowledge management aspects in their environmental information systems. A save winner, and may be the most important. purlieu knowledge can help to elevate improve the effectiveness of their companies. Besides that, The Body Shop and Harley Davidson that recognize and use their employees steadily growing wealth of tacit and explicit knowledge to solve problems and achieve goals have a major competitive advantage.However, both companies need to improve how they acquire and share tacit and explicit knowledge. 6. REFERENCE * http//www. thebodyshop. com * http//www. harley-davidson. com * http//www. e-referate. ro/referate/Harley_Davidson_-_SWOT_analysis2007-10-01. hypertext mark-up language * http//swottowsanalysis. blogspot. com/2011/08/tows-analysis-swot-analysis-body-shop. html * Text book The line Environment by Adrian Palmer & Bob Harley, ordinal Edition * Sir Mohamad Basari Bin Sapar 7. APPENDIX The Body Shop In 1985, in its root year as a public company, The Body Shop sponsor posters for Greenpeace. A year later, it creates an Environmental Projects Department of its own, art object the first major window campaign for The Body Shop is Save the giant with Greenpeace, in 1986. Harley Davidson * MARCH 17, 2003 Former hotfoot director, Dick OBrien, passed away. Dick OBrien was arguably the most prosperous racing directors in Harley-Davidson history. Born in 1921, he worked as a mechanic and racer for the Puckett Motors Harley-Davidson in Flor ida.Hired by Harley-Davidson in 1957, he led the companys racing team to 16 epicurean National Championships and 183 individual championships over the run-in of his career. In response to stiff competition from Japanese and British dirt and bridle-path bikes, OBrien supervised the development of the XR-750. This innovative motorcycle went on to become the most successful dirt track motorcycle in AMA history. He also worked with Willie G. to develop the Sportster Streamliner, which set record-breaking speeds at the Bonneville Salt Flats in Utah. He retired in 1983 after 26 years with the company.